Chasing After Dear's New Look
Over the past year, I’ve spent a lot of thought about re-branding my company. Many times I’ve considered ditching the deer and moving in a more obvious direction—i.e. Jenny Smith Creative & Photography, or something similar. But every time, I keep coming back to what motivated me to start Chasing After Dear in the first place. When I first picked the URL chasingafterdear.com, I wanted to tell the world how much I adored my husband Justin and our new life we were starting together. Soon thereafter, I added more loves to the website’s scope: my love for photography, graphic and web design, and in serving others out of an abundant heart of thankfulness to God. These core motivations are still there, underpinning everything about my work and freelance endeavors. The years have changed a lot—my office location, my clients, the type of work I spent most of my time pursuing, my style—but it’s never changed that fundamental passion of love.
With this in mind, I’ve spent many weekends and late nights pining over my logo. I wanted it to be distinctive, not a blue version of the John Deer logo... 🦌 running start all looking the same after a while. Here’s my finished logo! I hope you enjoy it as much as I do!