A single persona across all platforms

A persona across all platforms

[We, the users, expect] brands and content providers to explore how their content is consumed across various devices (i.e. smartphone, tablet, smart TV, in-airplane entertainment system, audio assistants, and beyond) in an ever-growing list of contexts. Even with TV media, users are simultaneously using smartphones. It’s rich, dynamic, visually-driven content that can engage the user and keep their attention, specifically when it’s written at the appropriate length and loads properly on the device at hand. - Julie Blitzer