Nicole + Ryan's Outdoor, Countryside Wedding

It’s two weeks out from wedding day, and I’m obsessively glued to the weather app on my iPhone. Personally, I’m one of those obnoxious people who loves rain. I’m the good book, cup of steaming coffee, and warm puppy, curled up by the window during a thunderstorm kind of girl. It’s cliche but storms feel so charged, like anything at all could happen. Unfortunately, outdoor weddings don’t share my meteorological zeal.

The last thing in the world I want is for sweet Nicole to have a deluge on her wedding day. (Muddy wedding dress just don’t have the same appeal.) Regardless of the weather, though, I know we can make any day sparkle when you put two crazy-in-love people together. And that’s just what happened. The Thursday before the wedding, Nicole and I texted about rainy day ideas on making photos work. Clear umbrellas, clear tarps, balcony shots . . . I brushed up on Pinterest creative ways of shooting outside during a downpour.

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Chasing After Dear's New Look

Over the past year, I’ve spent a lot of thought about re-branding my company. Many times I’ve considered ditching the deer and moving in a more obvious direction—i.e. Jenny Smith Creative & Photography, or something similar. But every time, I keep coming back to what motivated me to start Chasing After Dear in the first place. When I first picked the URL, I wanted to tell the world how much I adored my husband Justin and our new life we were starting together. Soon thereafter, I added more loves to the website’s scope: my love for photography, graphic and web design, and in serving others out of an abundant heart of thankfulness to God. These core motivations are still there, underpinning everything about my work and freelance endeavors. The years have changed a lot—my office location, my clients, the type of work I spent most of my time pursuing, my style—but it’s never changed that fundamental passion of love.

With this in mind, I’ve spent many weekends and late nights pining over my logo. I wanted it to be distinctive, not a blue version of the John Deer logo... 🦌 running start all looking the same after a while. Here’s my finished logo! I hope you enjoy it as much as I do!

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